The darling du jour is whichever player on whichever team is being hyped and promoted at the moment.
Because some player, on some team, is going to be hyped at some time today. Somewhere an interview is taking place, an editor is reviewing some article, and someone will be hyped.
There is no minimum criteria for being hyped. Someone could hype the best player in a pick-up game. They could write a glowing article about him.
So the next time I read a glowing article about some player, stick to the numbers and the truth, don't just accept that he is the greatest around and a dominant force.