Well before I start I'd like to start my one dedicated reader for helping me get to the 100 views mark. Half are mine and the other half yours! Thanks!
Nobody can play at 110%. No one can exceed their potential.
In fact, very few people can even sustain 100% effort or intensity for very long.
Consider this: think of when you were working your hardest, focused on something to complete exclusion of everything else. That is 100%. Competing with desperation. Playing with fear, with an adrenaline rush so intense that it feels like a lion is chasing you. That would be 100%.
So most players are operating in some level between 60 and 90% effort.
100% effort looks almost insane. Its irrational. Its the exclusion of everything else from that persons life.
So maybe most people only give 95% effort at most.
The value of a "motivator" type coach: getting everyone in the organization to raise their effort level by maybe 5 or 10 percent.
And that's all it takes to win a lot of games. Is inspired effort in the weight room, in practice, in film sessions, and lastly on the field.