I've never really liked James Bond. I still enjoy the movies, but less because of James Bond that because of the villains. Compare the two stereotypes:
James Bond: generally disrespectful to the people who spend all their time making his equipment, he typically approaches the villains empire, destroys it, steals his lover, and as the coup de grace, kills the villain.
Villain: Spends years and years building up an empire of some sort, typically in an under-developed country with low infrastructure anyways, only to run afoul of the British Empire. James Bond comes in and wrecks everything with no true perspective on it, and leaves.
Thats why I've always love the villains. I think they are cooler. Too bad they always lose.